Entertaiment is the art of providing enjoyment. It can take many forms and includes all activities that divert the mind or emotions from mundane or everyday reality. Entertainment can be found in various media such as film, television, music, recreation and reading. Many entertainment themes and images have demonstrated the ability to cross over multiple media and have proven to be very durable. This durability can be attributed to the fact that they hit on the points that the human brain was evolutionarily shaped to deeply understand. The word entertaiment derives from the Medieval Latin inter tenere, from the prefix inter meaning “inside” and the suffix -tenere from the Indo-European root ten, meaning to hold.